The Financial Times of London reports on a novel way to identify Diamonds from fakes:
It is said that Alexander the Great found a valley full of both diamonds and poisonous snakes. No one could work out how to retrieve the jewels until Alexander had the idea of throwing down raw meat, to which the diamonds attached. When eagles flew down for the meat, Alexander's men just had to follow them to their nests.
It sounds like fantasy but diamonds are attracted to fat, and the story reminded people how to tell real diamonds from fakes. De Beers still practise Alexander's trick in their South Africa mines today: They use "grease tables" and only the valuable stones stick.
Today, most engagement rings are diamond but after the war, people wanted holidays, cars or colorful gems to celebrate a future marriage.
In 1947 a New York copywriter, given the task of finding a slogan for her client's product, stayed late in the office. "I put my head down and said: 'Please God, send me a line.'" Then she scribbled: "A Diamond is Forever" and the rest is History.
Posted by Barry Gutwein on March 21, 2006 8:52 AM in Tidbits Comments (5)
It is said that Alexander the Great found a valley full of both diamonds and poisonous snakes. No one could work out how to retrieve the jewels until Alexander had the idea of throwing down raw meat, to which the diamonds attached. When eagles flew down for the meat, Alexander's men just had to follow them to their nests.
It sounds like fantasy but diamonds are attracted to fat, and the story reminded people how to tell real diamonds from fakes. De Beers still practise Alexander's trick in their South Africa mines today: They use "grease tables" and only the valuable stones stick.
Today, most engagement rings are diamond but after the war, people wanted holidays, cars or colorful gems to celebrate a future marriage.
In 1947 a New York copywriter, given the task of finding a slogan for her client's product, stayed late in the office. "I put my head down and said: 'Please God, send me a line.'" Then she scribbled: "A Diamond is Forever" and the rest is History.
Posted by Barry Gutwein on March 21, 2006 8:52 AM in Tidbits Comments (5)
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