Amber Jewelers Bring Glittering Jewelry to Town
By Asif Khan
Artesia (CA): The recent opening of Amber Jewelers in Artesia is a piece of good news for the Pakistani and Indian families of the area who have been vainly looking for Pakistani jewelry for a long, long time. The grand opening was held in mid-February this year. Khalid and Mahnaz are excited about their new ven
Khalid Mahmood is no newcomer to the business as he has been in the wholesale jewelry trade for the past three years and comes from a well-known family of jewelers in Pakistan. His wife Mahnaz works with the Bank of America during the day and fully supports her husband in the evening at their store. Their three children, Ambreen, Imran and Sabeen also lend a helping hand to their parents in the growth and expansion of their business.
In their view, “This is a niche market that we are trying to capture. There is a big demand for this kind of jewelry. Precious stones like Rubies, Emeralds, Sapphires and semi-precious stones like Topaz, Amethysts, Peridots and others, because of their dazzling colors, are in demand,” said Khalid.
The store does not only have Pakistani jewelry; it also has the Indian-style jewelry on sale. Pointing out the difference between the two, Khalid says, “Pakistani Jewelry places an emphasis on the stones, so the design and craftsmanship are focused toward making the colors come out and the jewels glow. Indian jewelry on the other hand plays up the gold and filigree work rather than the stones. The closest Indian jewelry to this is found in Hyderabad where stones of all kinds are used.”
They have their own manufacturing unit in Karachi where the jewelry is made. Khalid also revealed that his family was the pioneer in die-casting - an important step in the jewelry making process. He has had an interest in jewelry business since his childhood, when his father owned a jewelry store - Modern Jewelers - in Lahore.
Khalid is a well-educated, affable individual. He has a degree in Electrical Engineering and served in Siemens Pakistan Engineering Company and Hashmi Can Company before migrating to the US. Now, after a long break, he is back in the jewelry business.
Khalid and Mahnaz are confident and ready to take on competition. “If we offer nice jewelry, provide good service and give customers what they want, Insha-Allah we will be successful. We always welcome customer feedback and suggestions to improve our products. Since we do our own manufacturing, we can take customers’ orders of their own designs and can also offer very reasonable prices.”
As an inaugural offer, the store is giving a free gold nose pin to anyone who makes a purchase of $500 and up.
Amber Jewelers is located next to Watch Palace, at 18500 Pioneer Boulevard, Suite B, Artesia, CA 90701. Phone: (562) 865-7499.
It is an ideal shopping venue for those who value quality and a must-to-visit shop for pretty brides-to-be.
Back to Topture. And rightly so!
By Asif Khan
Artesia (CA): The recent opening of Amber Jewelers in Artesia is a piece of good news for the Pakistani and Indian families of the area who have been vainly looking for Pakistani jewelry for a long, long time. The grand opening was held in mid-February this year. Khalid and Mahnaz are excited about their new ven
Khalid Mahmood is no newcomer to the business as he has been in the wholesale jewelry trade for the past three years and comes from a well-known family of jewelers in Pakistan. His wife Mahnaz works with the Bank of America during the day and fully supports her husband in the evening at their store. Their three children, Ambreen, Imran and Sabeen also lend a helping hand to their parents in the growth and expansion of their business.
In their view, “This is a niche market that we are trying to capture. There is a big demand for this kind of jewelry. Precious stones like Rubies, Emeralds, Sapphires and semi-precious stones like Topaz, Amethysts, Peridots and others, because of their dazzling colors, are in demand,” said Khalid.
The store does not only have Pakistani jewelry; it also has the Indian-style jewelry on sale. Pointing out the difference between the two, Khalid says, “Pakistani Jewelry places an emphasis on the stones, so the design and craftsmanship are focused toward making the colors come out and the jewels glow. Indian jewelry on the other hand plays up the gold and filigree work rather than the stones. The closest Indian jewelry to this is found in Hyderabad where stones of all kinds are used.”
They have their own manufacturing unit in Karachi where the jewelry is made. Khalid also revealed that his family was the pioneer in die-casting - an important step in the jewelry making process. He has had an interest in jewelry business since his childhood, when his father owned a jewelry store - Modern Jewelers - in Lahore.
Khalid is a well-educated, affable individual. He has a degree in Electrical Engineering and served in Siemens Pakistan Engineering Company and Hashmi Can Company before migrating to the US. Now, after a long break, he is back in the jewelry business.
Khalid and Mahnaz are confident and ready to take on competition. “If we offer nice jewelry, provide good service and give customers what they want, Insha-Allah we will be successful. We always welcome customer feedback and suggestions to improve our products. Since we do our own manufacturing, we can take customers’ orders of their own designs and can also offer very reasonable prices.”
As an inaugural offer, the store is giving a free gold nose pin to anyone who makes a purchase of $500 and up.
Amber Jewelers is located next to Watch Palace, at 18500 Pioneer Boulevard, Suite B, Artesia, CA 90701. Phone: (562) 865-7499.
It is an ideal shopping venue for those who value quality and a must-to-visit shop for pretty brides-to-be.
Back to Topture. And rightly so!
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